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Author:
Lucke, Marcel
;
Schwender, Clemens
Editor / Collaborator:
Schwender, Clemens; Hoffmann, Dagmar; Reissmann, Wolfgang
Title:
Altersbilder in der TV-Werbung. Zwischen Zielgruppenansprache und visuellem Argument.
Publisher Statement:
Muenchen: kopaed 2013, S. 79-96.
Collection:
Screening age. Medienbilder - Stereotype - Altersdiskriminierung.
Language:
german
Publication Year:
2013
Publication Type:
research report; contribution
Descriptors:
age
;
old person
;
television advertising
;
content analysis
;
media content
;
stereotype
;
prejudice
