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results: 1
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Author:
Weidlich, Kai Uwe
Issuing Body:
Kinderwelten Fachtagung, 14, 2013, Koeln
Title:
TV-Werbung und das kollektive Gedaechtnis von Generationen.
Publisher Statement:
Online Paper 2013. 21 S.
Language:
german
Publication Year:
2013
Publication Type:
research report; conference paper; summary
Descriptors:
television
;
generation gap
;
content analysis
;
communication
;
brand
;
peer group
;
persuasive communication
;
protagonist
;
advertising object
;
commercial
;
advertising effect
;
target group