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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Methoden der Werbewirkungsforschung.

Full Text:

Journal:

Media Perspektiven, -/2013/9, S. 454-458.

Language:

german

Publication Year:

2013

Publication Type:

introduction; periodical article

Descriptors:

everyday life; eye movement; research method; content analysis; internet; media use; method; comparison of methods; facial expression; visual attention; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484