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Author:
Dalisson, Caroline
Editor / Collaborator:
Goetz, Maya
Title:
Spannung im Abenteuerland und Freude im rosa Heim. Kinderfernsehwerbung im internationalen Vergleich.
Publisher Statement:
Muenchen: kopaed 2013, S. 93-109.
Collection:
Die Fernsehheld(inn)en der Maedchen und Jungen. Geschlechterspezifische Studien zum Kinderfernsehen.
Language:
german
Publication Year:
2013
Publication Type:
research report; contribution
Descriptors:
animation
;
audio-visual design
;
emotion
;
emotional effect
;
television
;
television advertising
;
editing
;
gender
;
gender role
;
gender difference
;
content analysis
;
interaction
;
international comparison
;
boy
;
child
;
children's programme
;
children's commercial
;
food advertisement
;
girl
;
media content
;
music
;
protagonist
;
stereotype
;
television character
;
comparative study
;
advertising
;
animated cartoon film
;
target group