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Author:
Folkvord, Frans
Issuing Body:
Conference of the International Communication Association
Title:
The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children.
Publisher Statement:
London 2013. 27 S.
Language:
english
Publication Year:
2013
Publication Type:
research report; conference paper
Descriptors:
body mass index
;
eating behavior
;
experiment
;
child
;
food advertisement
;
marketing
;
written survey
;
comparative study
;
advertising effect
;
advertising
