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Author:

van Reijmersdal, Eva; Rozendaal, Esther; Smink, Nadia; van Noort, Guda; Buijzen, Moniek

Issuing Body:

Conference of the International Communication Association

Title:

Explaining the effects of targeted online advertising on children's cognitive, affective and behavorial brand responses.

Publisher Statement:

London 2013. 24 S.

Language:

english

Publication Year:

2013

Publication Type:

research report; conference paper

Descriptors:

affect; memory; experiment; leisure time activity; internet; internet use; child; cognitive process; brand awareness; brand; online survey; preteen; primary school; student; student survey; social media; behaviour; advertising competence; advertising

Last update: Apr 11, 2024 // Number of documents: 35484