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Author:
Opree, Suzanna Johanna
Issuing Body:
Conference of the International Communication Association
Title:
Capturing children's advertising exposure: Comparing methods and measurements.
Publisher Statement:
London 2013. 31 S.
Language:
english
Publication Year:
2013
Publication Type:
research report; conference paper
Descriptors:
method of enquiry
;
eating behavior
;
television
;
television use
;
television advertising
;
internet
;
internet use
;
child
;
children's commercial
;
media content
;
measuring instrument
;
measurement
;
preteen
;
primary school
;
reliability
;
written survey
;
student
;
student survey
;
viewing time
;
self esteem
;
diary method
;
validity
;
comparative study
;
dwell time
;
advertising effect
;
advertising
;
satisfaction