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Author:
Sponer, Julia
;
Klimmt, Christoph
Title:
Markenwelten, Spiele, Advertainment. Neue Werbeformen als Herausforderung an die Medienkompetenz.
Journal:
Medien und Erziehung (merz)
, 57/2013/2, S. 59-64.
Language:
german
Publication Year:
2013
Publication Type:
situation report; periodical article
Descriptors:
computer game
;
internet
;
child
;
children's commercial
;
marketing
;
media literacy
;
media pedagogy
;
online offer
;
advertising effect
;
advertising