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results: 1
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Author:
Rutherford, Leonie
;
Brown, Adam
Title:
The Australian Broadcasting Corporation's multiplatform projects: Industrial logics of children's content provision in the digital television era.
Journal:
Convergence
, 19/2012/2, S. 201-221.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
digitalisation
;
survey among experts
;
television
;
review of research
;
radio broadcasting
;
internet
;
child
;
children's programme
;
brand awareness
;
brand
;
new media
;
online offer
;
social development
;
textual analysis