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Author:

Kim, Juran; Lee, Ki Hoon

Title:

Towards a theoretical framework of motivations and interactivity for using IPTV.

Journal:

Journal of business research, 66/2013/2, S. 260-264.

Language:

english

Publication Year:

2013

Publication Type:

research report

Descriptors:

attitude; adult; television use; information; interactive media; interactive television; interactivity; adolescent; young adult; consumer behaviour; marketing; media use; media access; motivation; media use motive; audience characteristics; written survey; entertainment

Last update: Apr 11, 2024 // Number of documents: 35484