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Author:

Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G.

Title:

Program-involvement effects on commercial attention and recall of successive and embedded advertising.

Journal:

Journal of advertising, 41/2012/2, S. 25-37.

Language:

english

Publication Year:

2012

Publication Type:

research report; periodical article

Descriptors:

attention; memory; adult; television; television use; television advertising; involvement; media content; online survey; reception situation; recipient; selective perception; sport; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484