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Author:
Castonguay, Jessica
;
Kunkel, Dale
;
Wright, Paul
;
Duff, Caroline
Issuing Body:
Conference of the International Communication Association
Title:
Healthy characters: A content analysis of food advertisements using familiar children's characters.
Publisher Statement:
Phoenix, Ariz. 2012. 32 S.
Language:
english
Publication Year:
2012
Publication Type:
research report
Descriptors:
television
;
television advertising
;
health education
;
health knowledge
;
content analysis
;
child
;
children's commercial
;
persuasive communication
;
protagonist
;
television character
;
advertising effect
