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results: 1
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Author:
Wan, Fang
;
Ansons, Tamara L.
;
Chattopadhyay, Amitava
;
Leboe, Jason P.
Title:
Defensive reactions to slim female images in advertising: The moderating role of mode of exposure.
Journal:
Organizational behavior and human decision processes
, 120/2013/1, S. 37-46.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
attitude
;
appearance
;
experiment
;
photography
;
woman
;
internet
;
body awareness
;
brand awareness
;
brand
;
marketing
;
media content
;
media effect
;
beauty ideal
;
written survey
;
self esteem
;
stereotype
;
undergraduate
;
television character
;
model
;
advertising