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Author:

Pempek, Tiffany A.; Calvert, Sandra L.

Title:

Tipping the balance. Use of advergames to promote consumption of nutritious foods and beverages by low-income African American children.

Journal:

Archives of pediatrics and adolescent medicine, 163/2009/7, S. 633-637.

Language:

english

Publication Year:

2009

Publication Type:

research report; periodical article

Descriptors:

electronic game; computer game; experiment; internet; child; food advertisement; marketing; preteen; status; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484