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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Aktuelle Ergebnisse der Werbewirkungsforschung.

Full Text:

Journal:

Media Perspektiven, -/2012/6, S. 353-358.

Language:

german

Publication Year:

2012

Publication Type:

annotated bibliography; periodical article

Descriptors:

memory; television advertising; review of research; body awareness; consumer; consumer behaviour; brand awareness; brand; media effect; media effects research; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484