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Author:
Gerhards, Claudia
Editor / Collaborator:
Hallenberger, Gerd
Title:
Gute Unterhaltung trotz programmintegrierter Werbung?
Publisher Statement:
Konstanz: UVK Verlagsgesellschaft 2011, S. 167-174.
Collection:
Gute Unterhaltung?! Qualitaet und Qualitaeten der Fernsehunterhaltung.
Language:
german
Publication Year:
2011
Publication Type:
essay; contribution
Descriptors:
television
;
television advertising
;
marketing
;
media industry
;
quality
;
quality criteria
;
recipient
;
entertainment
;
light entertainment programme
;
advertising business
;
advertising
