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results: 1
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Author:
Trowbridge, Janey
;
Thaker, Jagadish
Issuing Body:
Conference of the National Communication Association
Title:
Integrating process, outcomes, and context: Application of strategic communication in the national youth anti-drug media campaign.
Publisher Statement:
San Francisco, Calif. 2010. 37 S.
Language:
english
Publication Year:
2010
Publication Type:
research report; conference paper
Descriptors:
drugs
;
drug education
;
drug abuse
;
parents
;
survey among experts
;
evaluation
;
case study
;
nonprofit advertising
;
health education
;
health knowledge
;
in-depth interview
;
adolescent
;
communication strategy
;
communication behaviour
;
mass media
;
oral interview
;
advertising
