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Author:

Harris, Jennifer L.; Speers, Sarah E.; Schwartz, Marlene B.; Brownell, Kelly D.

Title:

US food company branded advergames on the Internet: Children's exposure and effects on snack consumption.

Journal:

Journal of children and media, 6/2012/1, S. 51-68.

Language:

english

Publication Year:

2012

Publication Type:

research report; periodical article

Descriptors:

age difference; computer game; eating behavior; experiment; health knowledge; internet; internet use; adolescent; child; food advertisement; brand; marketing; media use; media effect; preteen; recipient; written survey; viewing time; dwell time; preschool child; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484