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results: 1
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Author:
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
Title:
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children.
Journal:
Journal of marketing communications
, 18/2012/1, S. 69-89.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Bildschirmspiel
;
Computerspiel
;
Einstellung Haltung
;
Kind
;
Markenkenntnis
;
Markenprodukt
;
Medienkompetenz
;
Muendliche Befragung
;
Primarschule
;
Schueler
;
Schuelerbefragung
;
Spiel
;
Werbekompetenz
;
Werbewirkung
;
Werbung
;
Advergame
