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results: 1
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Author:
Speers, Sarah E.
;
Harris, Jennifer L.
;
Schwartz, Marlene B.
Title:
Child and adolescent exposure to food and beverage brand appearances during prime-time television programming.
Journal:
American journal of preventive medicine
, 41/2011/3, S. 291-296.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
adult
;
eating behavior
;
television use
;
television advertising
;
content analysis
;
adolescent
;
child
;
toddler
;
food advertisement
;
brand awareness
;
brand
;
marketing
;
media content
;
media effect
;
persuasive communication
;
preteen
;
advertising effect
;
advertising