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results: 1
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Author:
Carter, Owen B. J.
;
Patterson, Lisa J.
;
Donovan, Robert J.
;
Ewing, Michael T.
;
Roberts, Clare M.
Title:
Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation.
Journal:
Social science and medicine
, 72/2011/6, S. 962-968.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
age group
;
experiment
;
child
;
food advertisement
;
marketing
;
media literacy
;
nonverbal communication
;
persuasive communication
;
primary school
;
preschool child
;
commercial television
;
advertising competence
