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Author:

Ryan, Erin

Issuing Body:

Conference of the International Communication Association

Title:

Brainy Einsteins: A qualitative content analysis of the marketing of baby videos.

Publisher Statement:

Singapore 2010. 34 S.

Language:

english

Publication Year:

2010

Publication Type:

research report; conference paper

Descriptors:

parents; education; television use; content analysis; children's programme; childhood; toddler; learning; learning model; marketing; online offer; qualitative research; video; preschool child; advertising; efficacy

Last update: Apr 11, 2024 // Number of documents: 35484