>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Kinsky, Emily
;
Bichard, Shannon
Issuing Body:
Conference of the International Communication Association
Title:
'Mom! I've seen that on a commercial!': U.S. preschoolers' recognition of brand logos.
Publisher Statement:
Montreal 2008. 28 S.
Language:
english
Publication Year:
2008
Publication Type:
research report; conference paper
Descriptors:
interview
;
child
;
consumer behaviour
;
brand
;
mother
;
programme diversity
;
qualitative research
;
diary method
;
preschool child
;
advertising object
;
advertising
