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Author:
Jennings, Nancy
Issuing Body:
Conference of the National Communication Association
Title:
From sugar-plums to Bratz dolls and cell phones: Children's christmas wishes and advertising.
Publisher Statement:
Chicago, Ill. 2009. 31 S.
Language:
english
Publication Year:
2009
Publication Type:
research report; conference paper
Descriptors:
age difference
;
survey
;
leisure time activity
;
gender difference
;
primary pupil
;
content analysis
;
child
;
consumer behaviour
;
marketing
;
media content
;
media use
;
viewing behaviour
;
socialization
;
advertising object
;
advertising
