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Author:
Sznitman, Sharon
;
Romer, Daniel
;
Hennessy, Michael
;
DiClemente, Ralph
;
Salazar, Laura
;
u.a.
Issuing Body:
Conference of the International Communication Association
Title:
Mass media as an HIV-prevention strategy: Using culturally-sensitive messages to reduce HIV-associated sexual behavior of high-risk African-American youth.
Publisher Statement:
Chicago, Ill. 2009. 34 S.
Language:
english
Publication Year:
2009
Publication Type:
research report; conference paper
Descriptors:
age difference
;
attitude change
;
ethnic group
;
experiment
;
television advertising
;
nonprofit advertising
;
gender difference
;
health education
;
health knowledge
;
radio broadcasting
;
adolescent
;
communication strategy
;
cultural identity
;
media use
;
media effect
;
oral interview
;
prevention
;
risk behaviour
;
written survey
;
sexuality
;
status
;
behaviour change
;
advertising
;
target group
