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Author:
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, Russell N.
;
Maier, Julia A.
;
Ji-Song, Mindy
Title:
Television commercial violence. Potential effects on children.
Journal:
Journal of advertising
, 39/2010/4, S. 95-107.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
aggression
;
aggressiveness
;
parental mediation
;
parents
;
parental survey
;
experiment
;
television
;
television advertising
;
media violence
;
group interviewing
;
group interview
;
child
;
youth media protection
;
children's commercial
;
media content
;
multi-method approach
;
preteen
;
written survey
;
comparative study
;
video
;
advertising effect