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Author:

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi

Title:

Does television advertising influence online search?

Full Text:

Publisher Statement:

Online Paper 2011. 37 S.

Language:

english

Publication Year:

2011

Publication Type:

research report; periodical article

Descriptors:

analysis; descriptive statistics; television; television advertising; website; information retrieval; internet; internet use; consumer; consumer behaviour; brand; online offer; recipient; consumer behaviour; advertising object; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484