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Author:

Garcia, Francisco; Banos Gonzalez, Miguel; Fernandez, Paloma

Title:

Estructuras y contenidos arquetipicos en la comunicacion publicitaria.

Full Text:

Journal:

Comunicar, 19/2011/37, S. 187-194.

Language:

english

Publication Year:

2011

Publication Type:

research report; periodical article

Descriptors:

archetype; television advertising; gender difference; hero; hermeneutics; content analysis; culture studies; symbolic system; television character; advertising functions; commercial

Last update: Apr 11, 2024 // Number of documents: 35484