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Author:
Alvaro, Eusebio
;
Crano, William
;
Siegel, Jason
;
Grandpre, Joseph
;
Miller, Claude
Issuing Body:
Conference of the International Communication Association
Title:
Talking about drug prevention ... ads: Adolescent responses to interpersonal discussion about drug prevention media campaign messages.
Publisher Statement:
Montreal 2008. 30 S.
Language:
english
Publication Year:
2008
Publication Type:
research report; conference paper
Descriptors:
drugs
;
drug education
;
drug abuse
;
adult
;
television advertising
;
nonprofit advertising
;
group interview
;
interpersonal communication
;
adolescent
;
media content
;
media effect
;
peer group
;
prevention
;
preteen
;
recipient
;
language
;
advertising
