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results: 1
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Author:
Keum, Heejo
;
MacLeod, Douglas M.
Issuing Body:
Conference of the International Communication Association
Title:
Understanding intolerance for television commercials: The influences of individual orientations and skepticism toward advertising.
Publisher Statement:
New Orleans, La. 2004. 35 S.
Language:
english
Publication Year:
2004
Publication Type:
research report; conference paper
Descriptors:
acceptance
;
family
;
television advertising
;
conservatism
;
consumer
;
online survey
;
religious beliefs
;
religious media content
;
recipient
;
advertising effect
;
advertising
;
value-orientation
;
moral concept
