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Author:
Froehlich, Thomas
Editor / Collaborator:
Foerster, Kati
Title:
Sky Deutschland - Programmvielfalt im deutschen Medienmarkt?
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 199-215.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution
Descriptors:
case study
;
television
;
financing
;
historical development
;
competition
;
marketing
;
type of organisation
;
Pay TV
;
broadcasting station operating under private law
;
programme analysis
;
programme competition
;
programme design
;
programme structure
;
technological advance
;
light entertainment programme