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Author:
Hofstaetter, Elisabeth
Editor / Collaborator:
Foerster, Kati
Title:
ProSieben: Die Entertainmentwelt von Stefan Raab.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 186-198.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution
Descriptors:
domestic production
;
television
;
fiction
;
communication politics
;
communication strategy
;
marketing
;
type of organisation
;
broadcasting station operating under private law
;
PRO 7
;
programme analysis
;
programme offer
;
programme design
;
programme structure
;
feature film
;
light entertainment programme
;
target group