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Author:
Sonntag, Bernhard
;
Scheucher, Stefanie
Editor / Collaborator:
Foerster, Kati
Title:
Umfeldanalyse des spanischen TV Marktes.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 117-120.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
introduction; research report; contribution
Descriptors:
case study
;
television
;
peak viewing time
;
market share
;
market concentration
;
media market
;
media use
;
type of organisation
;
programme analysis
;
recipient
;
viewing time
;
advertising business