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Author:
Mark, Sebastian
Editor / Collaborator:
Foerster, Kati
Title:
The brighter side? Eine Analyse der Markenfuehrung des Senders ITV1.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 97-113.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution
Descriptors:
case study
;
television
;
historical development
;
independent television
;
internet
;
communication politics
;
communication strategy
;
brand awareness
;
marketing
;
media effect
;
broadcasting station operating under private law
;
programme analysis
;
programming
;
programming policy
;
programme design
;
programme structure
;
Public Service Broadcasting
;
target group