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Author:
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
;
Foerster, Kati
Editor / Collaborator:
Foerster, Kati
Title:
Formatmarken im Fokus: TV-Markenfuehrung in den USA.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2011, S. 31-72.
Collection:
Strategien erfolgreicher TV-Marken. Eine internationale Analyse.
Language:
german
Publication Year:
2011
Publication Type:
research report; contribution
Descriptors:
case study
;
television
;
television use
;
financing
;
historical development
;
communication politics
;
communication strategy
;
brand awareness
;
marketing
;
mass media
;
media market
;
media use
;
type of organisation
;
programme analysis
;
programme organisation
;
programming policy
;
programme design
;
programme structure
;
social media
;
comparative study