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results: 1
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Author:
Opree, Suzanna Johanna
;
Buijzen, Moniek
Issuing Body:
Conference of the International Communication Association
Title:
The causal relation between children's life satisfaction and materialism and the role of advertising exposure.
Publisher Statement:
Boston, Mass. 2011. 22 S.
Language:
english
Publication Year:
2011
Publication Type:
research report; conference paper
Descriptors:
need
;
need satisfaction
;
child
;
commercialization
;
consumer behaviour
;
online survey
;
preteen
;
advertising effect
;
advertising
;
value-orientation
;
satisfaction
