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Author:
Lapierre, Matthew A.
;
Jennings, Nancy
Issuing Body:
Conference of the International Communication Association
Title:
Children and trade characters: Predicting recognition and knowledge of character's business function.
Publisher Statement:
Boston, Mass. 2011. 38 S.
Language:
english
Publication Year:
2011
Publication Type:
research report; conference paper
Descriptors:
parental survey
;
experiment
;
boy
;
child
;
children's commercial
;
girl
;
brand awareness
;
brand
;
marketing
;
advertising functions
;
advertising competence
;
advertising object
;
advertising medium
;
advertising effect
;
advertising
