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Author:
Stevens, Carolyn S.
Title:
Touching the audience: Music and televsion advertising in Japan.
Journal:
Japanese studies
, 31/2011/1, S. 37-51.
Language:
english
Publication Year:
2011
Publication Type:
essay; periodical article
Descriptors:
emotional effect
;
television advertising
;
historical development
;
commercialization
;
consumer
;
consumer behaviour
;
media effect
;
music
;
neurophysiology
;
popular culture
;
reception analysis
;
recipient
;
commercial television