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Author:
Zubayr, Camille
;
Gerhard, Heinz
Title:
Tendenzen im Zuschauerverhalten. Fernsehgewohnheiten und Fernsehreichweiten im Jahr 2010.
Full Text:
Journal:
Media Perspektiven
, -/2011/3, S. 126-138.
Language:
german
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
television use
;
GfK-Nutzungsdaten
;
market share
;
public service broadcasting
;
broadcasting station operating under private law
;
broadcaster
;
programme offer
;
programme preference
;
viewing time
