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Author:
Gleich, Uli
Issuing Body:
ARD-Forschungsdienst
Title:
Determinanten der Medien- und Programmwahl.
Full Text:
Journal:
Media Perspektiven
, -/2011/1, S. 55-61.
Language:
german
Publication Year:
2011
Publication Type:
annotated bibliography; periodical article
Descriptors:
ethnic group
;
television use
;
media use
;
media preference
;
uses and gratifications theory
;
media use motive
;
programme offer
;
reception motivation
;
audience needs