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results: 1
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Author:
Neuman, W. Russell
;
Guggenheim, Lauren
Title:
The evolution of media effects theory: A six-stage model of cumulative research.
Journal:
Communication theory
, 21/2011/2, S.169-196.
Language:
english
Publication Year:
2011
Publication Type:
research report; periodical article
Descriptors:
research paradigm
;
content analysis
;
communication theory
;
communication studies
;
media theory
;
media effect
;
media effects research
;
persuasive communication
;
recipient
;
audience research
;
magazine