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Author:
Eder, Jens
Editor / Collaborator:
Leschke, Rainer; Heidbrink, Henriette
Title:
Figuren in der Werbung.
Publisher Statement:
Konstanz: UVK Verlagsgesellschaft 2010, S. 295-323.
Collection:
Formen der Figur. Figurenkonzepte in Kuensten und Medien.
Language:
german
Publication Year:
2010
Publication Type:
essay; contribution
Descriptors:
attention
;
case study
;
formal features
;
historical development
;
mass media
;
media effect
;
persuasive communication
;
symbolic system
;
forms of advertising
;
advertising functions
;
advertising object
;
advertising medium
;
advertising effect
;
advertising