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Author:
Akremi, Leila
;
Hellmann, Kai-Uwe
Editor / Collaborator:
Roose, Jochen; Schaefer, Mike S.; Schmidt-Lux, Thomas
Title:
Fans und Konsum.
Publisher Statement:
Wiesbaden: VS Verl. fuer Sozialwissenschaften 2010, S. 309-331.
Collection:
Fans. Soziologische Perspektiven.
Language:
german
Publication Year:
2010
Publication Type:
research report; contribution; summary
Descriptors:
fan
;
television series
;
commercialization
;
consumer
;
consumer behaviour
;
brand
;
marketing
;
oral interview
;
audience
;
qualitative research
;
quantitative research
;
social group
;
socialization
;
experimental subject
;
model
;
value-orientation