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Author:
Nnedu, Nnamdi Chidiebere
Title:
Developing an audience through user-generated video.
Publisher Statement:
Philadelphia, Pa.: Drexel University 2010. VII, 57 S.
Language:
english
Publication Year:
2010
Publication Type:
master thesis; project description
Descriptors:
evaluation
;
digitalisation
;
film
;
young adult
;
online survey
;
popular culture
;
audience
;
radio programme
;
social media
;
undergraduate
;
participant activation
;
video clip
;
advertising effect
