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Author:
Ziegenhagen, Sandra
Title:
Zuschauer-Engagement. Ein amerikanisches Konzept als neue Waehrung der Fernsehindustrie?
Full Text:
Journal:
tv diskurs
, 14/2010/1, S. 50-53.
Language:
german
Publication Year:
2010
Publication Type:
periodical article
Descriptors:
measuring of TV ratings
;
emotional effect
;
commercialization
;
media use
;
media industry
;
programme competition
;
audience behaviour
;
technological advance
;
advertising