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Author:
Priya, Pankaj
;
Baisya, Rajat Kanti
;
Sharma, Seema
Title:
Television advertisments and children's buying behaviour.
Journal:
Marketing intelligence and planning
, 28/2010/2, S. 151-169.
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
attitude
;
parental survey
;
survey among experts
;
television advertising
;
in-depth interview
;
child
;
cognitive development
;
cognitive ability
;
consumer behaviour
;
marketing
;
multi-method approach
;
oral interview
;
written survey
;
student survey
;
consumer behaviour
;
understanding
;
advertising competence
;
advertising object
;
advertising effect
;
advertising business
;
advertising