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Author:

Vergara, Enrique; Rodriguez, Maite

Title:

El impacto social y cultural de la publicidad entre los jovenes chilenos.

Full Text:

Journal:

Comunicar, 18/2010/35, S. 113-119.

Language:

spanish

Publication Year:

2010

Publication Type:

research report; periodical article

Descriptors:

Cultural Studies; group interview; adolescent; commercialization; consumer behaviour; reception; reception motivation; audience behaviour; status; socialization; advertising functions; advertising

Last update: Apr 11, 2024 // Number of documents: 35484