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Author:
Schramm, Holger
;
Wirth, Werner
Title:
Testing a universal tool for measuring parasocial interactions across different situations and media. Findings from three studies.
Journal:
Journal of media psychology
, 22/2010/1, S. 26-36.
Language:
english
Publication Year:
2010
Publication Type:
research report; periodical article
Descriptors:
form of representation
;
adult
;
parasocial interaction
;
model
;
quiz
;
audience characteristics
;
audience behaviour
;
written survey
;
soap opera
;
theatre
;
television character