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Author:
Unz, Dagmar
Editor / Collaborator:
Kraemer, Nicole C.; Schwan, Stephan; Unz, Dagmar; Suckfuell, Monika
Title:
Two-Step Flow of Communication.
Publisher Statement:
Stuttgart: Kohlhammer 2008, S. 279-284.
Collection:
Medienpsychologie. Schluesselbegriffe und Konzepte.
Language:
german
Publication Year:
2008
Publication Type:
introduction; contribution; summary
Descriptors:
influence
;
review of research
;
interpersonal communication
;
mass media
;
media use
;
media effect
;
media effects research
;
opinion formation
;
opinion leader
;
persuasive communication
