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Author:
Guth, Birgit
Corporate Author:
Kinderwelten, 11, 2010, Frankfurt, Main
Issuing Body:
IP Deutschland, Koeln; Super RTL, Koeln
Title:
Wie Kinder Werbung wollen. Aktuelle Befunde aus dem Ad Check-Praxistest.
Publisher Statement:
Koeln 2010. 18 S.
Language:
german
Publication Year:
2010
Publication Type:
research report; conference paper; summary
Descriptors:
memory
;
child
;
children's commercial
;
brand awareness
;
brand
;
media research
;
media law
;
advertising object
;
advertising effect
;
advertising business
;
advertising
;
recognition
;
target group
